CREATIVE DIRECTION & STRATEGY •
CREATIVE DIRECTION & STRATEGY •
MULTISENSORY CONCEPT DESIGN FOR BRAND EXPERIENCES.
IDEA DEVELOPMENT, PLANNING, PITCHING, AND COLLABORATION WITH OPERATIVE AREAS.
TRANSMEDIA STORYTELLING AND CREATIVE STRATEGY ACROSS ALL PLATFORMS.
CORPORATE EVENTS
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POP UPS
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FESTIVALS
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PRODUCT LAUNCH
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EXPOS
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SOCIAL MEDIA
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ACTIVATION
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BTL MARKETING
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BRAND EXPERIENCE
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CORPORATE EVENTS • POP UPS • FESTIVALS • PRODUCT LAUNCH • EXPOS • SOCIAL MEDIA • ACTIVATION • BTL MARKETING • BRAND EXPERIENCE •
All selected projects were developed in collaboration with agencies and creative teams. Work displayed for portfolio purposes only.MARLBORO CRAFTED REBRAND - PHILLIP MORRIS 2023
Creative/Visual Direction, Concept Development, Strategy
Project developed through Dosha Marketing.
A full-scope creative proposal was developed for the rebrand and we executed a corporate live broadcast guided by our central creative concept.
NATURAL ONE LAUNCH IN MEXICO 2023
Experience Design, Launch Planning, Concept Development
Project developed through Dosha Marketing.
A 360° strategy was developed for the Brazilian brand’s entry into Mexico, including PR and positioning, followed by an influencer activation communicating key brand messages.
HOME LAUNCH IN MEXICO 2022
Creative/Visual Direction,Experience/Concept Development
Project developed through Dosha Marketing.
For Houm’s launch in Mexico, we developed and executed a 360º experience thought for press, stakeholders and potential buyers to communicate the journey of simplyfing renting, buying, and selling homes.
STERLARIS BAR ON TRADE - GRUPO POSADAS 2024
Creative/Visual Direction, Concept Development, Experience Design
Project developed in collaboration with Dosha Agency.
We were asked to develop drink rituals for up coming opening of the Stelaris Bar at Fiesta Americana. We built up some ideas around some pre-existing glasses and as a result we came up with some disruptive rituals for the customers to make the most out of a memorable experience.
VOLKSWAGEN - STRATEGY DAY 2023
Creative/Visual Direction, Concept Development
Project developed in collaboration with Dosha Agency.
For Volkswagen’s Stategy Day, three of their main brands had to be featured on their stand for the presentation and walk around, each of them with a different look and feel and brand messages and strategy .
